National Center for Safe Routes to School and Schwinn’s Helmets on Heads Mini-Grants Program

safe_routes_to_schools_logoThe National Center for Safe Routes to School and Schwinn’s Helmets on Heads program are teaming up to provide 25 $1,000 mini-grants to 25 schools across the country.  These mini-grants support a common goal of both organizations: to support educators, communities and families in encouraging children to safely bike to school.

“Communities across the country continue to be creative and successful in finding ways to make it safer for children to bicycle to school,” says Lauren Marchetti, Director of the National Center.  “We want to use these mini-grants to help support schools in their efforts to cultivate a culture of safe bicycling and helmet use for students.”

Applications are now being accepted for mini-grant activities planned for the second half of the 2014-2015 school year. These funds can be used to fund activities ranging from the nuts and bolts to help start or sustain bicycling programs, to new, inspiring ideas that explore the range of benefits of safe bicycling.  Selected mini-grant proposals will fit a school’s needs and interests around safe bicycling and helmet safety education, and will require that correct helmet use be a mandatory component of any program. Recipients are also asked to share the Helmets on Heads pledge with students or youth involved in their program.

Helmets-on-heads-blog“Schwinn, through the Helmets on Heads initiative, is excited to team up with the National Center to offer support to schools throughout the U.S.,” says Milissa Rick, Global Director of Consumer Activation, Pacific Cycle. “These grants will aid local communities in educating children and parents about the importance of wearing a helmet each and every time they ride a bicycle. And we think that this kind of local level education is one of the best ways to help instill good cycling habits.”

Mini-grant applications are due Wednesday, October 22, 2014, and award winners will be announced in December. The mini-grant activities should occur between January 1, 2015, and the end of the Spring 2015 semester.

Download the application or apply online.

For More Information Contact:

Colleen Vasu

Communications Manager, Safe Routes to School Programs

vasu@hsrc.unc.edu

(919) 962-7769

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A Colorful Summer: Target Popcycles

This week I got together with two of my friends at the University of Wisconsin -Madison Terrace to catch up and also show off some of our latest Schwinn bicycles available exclusively at Target, the “Popcycles“.S14PH_12507Right away we all gravitated toward a color that seemed to fit our personality. Sammi, girly, kind, and a true sweetheart, picked the pink popcycle. Jozi who is a firecracker and is the warmest most optimistic person you’ll ever meet picked the vibrant orange popcycle. As for me, the powder blue popcycle just seemed to fit my personality, calm, creative and sensitive.

Mendota_Blue_chairs12_8802For us the bikes seemed like a perfect fit to the already colorful Terrace. For those of you who have never been to the UW-Madison Terrace, you should know that the colorful seats that occupy the waterfront space are something of an iconic image for the area. The opening of the Terrace, when they put out the chairs, is an official mark for students and alumni alike that Spring classes are ending and Summer is beginning. Sammi, Jozi, and I have all spent many summers at the Terrace hanging out with friends, grabbing a Babcock ice cream cone, or a frozen drink from Peet’s Coffee and Tea, or if we had to, study for an exam. If you ever come to Madison WI, in the summer it is undoubtedly a “must-see” spot!

The bicycles in the popcycle line are Hybrid bikes, which make them excellent bikes for getting around the campus area. Hybrids combine features of both road and mountain bike styles to optimize on comfort which make them a great go-to bike for both fitness and commuting needs. Or in our case an excellent choice for a casual ride that was in need of a stylish upgrade.

By the way, did you check out are headgear? While these fashion forward helmets aren’t available in store yet (wink), check out these similar urban style helmets that will keep your head safe without cramping your style!

Get out and Ride! (with a Friend…at the Terrace… on a Popcycle!)

Samantha

To see the full Popcycle line, head over to: Target Popcycles