Behind the Design: Andrea Menchero

Schwinn: What are 3 fun facts about you?

Andrea2Andrea:

  1. Just like people, I believe shoes have personalities too.
  2. You could call me a professional pattern-mixing, chunky sweater, accessorizing thrifter… no denying I have a love for shopping and putting outfits together.
  3. When you hear the rhythm of the music, it’s a guarantee you can find me on the dance floor.

Schwinn: What are you going to school for and what do you hope to do in the future?

This May I graduated from the University of Connecticut with a BFA in Communication Design. I am currently working as an intern in New York City for the design firm JKR. My passion for package design is relatively new but everyday I find it more and more interesting. The attraction between design and consumer really motivates and inspires my work. What I imagine my future will look like is a career that explores and pushes design into all aspects of life.

Schwinn: When did you know you wanted to pursue art as a greater level?

Andrea: Moving from France to the United States at the age of sixteen, I was more preoccupied with learning the English language and adapting to my new life than my career ambitions. It was not until my senior year of high school that my art teacher, Professor Pierce, reintroduced art into my world. I loved learning the basic drawing techniques, the playfulness of creation, and the authenticity of screen-printing. I furthered my learning in a graphic design course at a community college. This is when I realized that I wanted to become an artist.

Schwinn: What has been your most memorable project that you ever worked on?

Andrea1Andrea:  My most memorable project took place while I was studying abroad at Central Saint Martins, University of the Arts London. The brief: Design and produce a sustainable bag for an identified situation and particular audience. The solution: “Brelly Bag” named after the English nickname for umbrellas. I was so excited to incorporate design thinking into a three dimensional object, so I chose to improve the bulky, unattractive, and heavy camera bag. I redesigned it to be more aesthetically beautiful and functional in the rain. I made many prototypes out of recycled materials found on the streets of London and for the first time learned how to hand sew. From idea to final product, this was a rewarding process that left me feeling accomplished.

Check it out here – http://www.andreamenchero.com/#/brelly-bag/!

Schwinn: What does art mean to you and where do you find inspiration for your own work?

Andrea:  Art can really be anything that you want it to be, but most importantly, I believe it is an idea made visual which is backed by emotion, wit, aesthetics, and information.
I find that observing the environments I am surrounded by is the best way to get inspired. Carrying a sketchbook around is essential to quickly jotting down an idea if it comes to me, doodling, collecting, or working through concepts. I also find conversing with others and listening to new perspectives has influenced my work.

Andrea3Schwinn: How did you come up with “its all about the journey?”

Andrea:  After doing research, I knew I wanted to reflect the long legacy of Schwinn and portray the classic American bike brand in a creative way. I started coming up with different phrases, but they just weren’t cutting it. So I came across your Instagram profile which read, “its all about the journey, not the destination,” and thought it was perfect for the shirt! I made a typographical piece, hand-drew a combination of vintage types and illustrated an original Schwinn model to give it a nostalgic feel.

Schwinn: What role does biking currently play in your life? And /or What was your first interesting memory with a bicycle?

Andrea:  Growing up in France, biking with friends was the best way to get around. More then one person would pile up on a bike, one would be on the handle bar, one would be sitting, while another one pedaling. We would cruise around on our bikes and have a great time, but occasionally would also have a great fall. Like that one time I was sitting behind the seat and I attempted to find my balance when my favorite pair of shoes got cut and chunked up by the wheel. Let’s say I can laugh about it now. Either way it was always a blast!

Schwinn: Can you share previous work you have done and describe it?

Andrea: You can check out my website at: www.andreamenchero.com.

Andrea4Thank you Andrea for sharing such wonderful work!

Now, as always, Get Out and Ride!

-Samantha